Tinker retained the shape of Air Unit for the Air Max 1 in the Air Max 90, but increased the size thereof. MORE AIR meant that athletes would be less prone to injuries and fatigue. Tinkers most natural evolution for the Air Max 90 was to increase the amount of Air used in the construction. When we look at the final launch product of the Air Max 90, it becomes clear that 3 design directives must have led TinkerвЂ™s thought process: MORE AIR, INCREASED VISIBLITY and a CONTEMPORAY SPEED AESTHETIC.

Nike thus tasked Tinker to create the Air Max 3 вЂ“ a shoe which would continue the successful momentum of Air Max and something even more monumental than its predecessor вЂ“ but how? However, visually the Air Max Light still very much resembled its parent, the Air Max 1.Д«y now the Nike product portfolio of Air Max had garnered unwavering momentum and credibility.

The upper showed off new thermoplastic inserts for increased stability. Appropriately named вЂњLightвЂќ, this variation included a hybrid midsole which replaced the front half of the midsole with a lighter Phylon material while also including an encapsulated Air cushion in the forefoot. This walking shoe was anatomically similar to the Air Max One, but had a few modifications more geared to its purpose, which included less mesh and more leather in the upper.Дў) Air Max Light 1989, also known as the Air Max 2. In addition to this, the Air Max 1 evolved into two more sneakers, namely:ДЎ) The Air Max Walker 1988. The brand slogan вЂњ There is no finish lineвЂќ kept ringing true.Дuring the next 2 years of Visible Air innovation, Tinker Hatfield integrated this technology into Michael JordanвЂ™s footwear line, resulting in the Air Jordan 3. Despite Nikes triumphant 1987 success with the launching of the Visible Air unit in the Air Max 1, the brand still felt compelled and driven to give its athletes improved innovation and product choices.

Air max 90